Attio review
A flexible, customizable CRM with a free tier, but credit-metered pricing
This Attio review scores the CRM 6.6/10: it offers a free plan for up to 3 seats and custom objects that reshape the data model, with G2 ratings of 4.3 to 4.4 out of 5, but metered credits on top of per-seat prices, a 10-seat cap on Plus and single sign-on limited to Enterprise raise costs for growing teams. It suits startups and go-to-market teams that accept more setup, and it is a weaker fit if you need a native mobile app or broad out-of-the-box integrations.
Attio score breakdown
| Criterion | Weight | Score |
|---|---|---|
| Proof of results | 30% | 6.5/10 |
| Output quality | 25% | 7.0/10 |
| Ease of use | 15% | 7.0/10 |
| Pricing and value | 15% | 6.5/10 |
| Customer support | 10% | 6.0/10 |
| Security and compliance | 5% | 5.5/10 |
What Attio is and who it is for
Attio is a London-based CRM company that describes its product as "AI-native". The product centres on a flexible data model in which teams define their own objects and fields instead of fitting data into fixed contact, company and deal tables.
Attio suits startups and go-to-market teams that want to model their own data and are willing to spend time on setup. Independent comparison blogs describe the usual split this way: Pipedrive for a simple sales pipeline, HubSpot for integrated marketing and sales, and Attio for a flexible data model with more configuration work. If you want a fixed pipeline running quickly, or a wide native integration catalog, one of those siblings fits better. For a related tool, see our Zoho CRM review.
What Attio does
According to Attio's pricing page, the plans differ by object limits, record limits and metered credits. Free allows up to 3 objects and 50,000 records, Plus allows up to 5 objects and 250,000 records, and Pro allows up to 12 objects and 1,000,000 records. Enterprise has no object limit. The vendor states that Pro includes Call Intelligence and sequences, while Plus includes private lists and enhanced email sending. Email sending is capped at 200 per month on Free and 1,000 on Plus, and is unlimited on Pro and Enterprise.
Reporting grows by tier: up to 3 reports on Free, 15 on Plus, 100 on Pro and more than 100 on Enterprise. Access permissions are basic on Plus and advanced on Pro and Enterprise. One third-party comparison reports that there is no native mobile app, only a mobile-optimized web version. That is a single source and is directional.
On the review platform G2, the most repeated complaints concern integrations, including automatic note syncing (25 reviews), and cost for larger teams, including credits. Praise centres on easy implementation (19 reviews) and easy tracking (17 reviews).
Attio's help documentation says lists and views export as CSV or Excel on all plans, but enriched data cannot be exported. A full workspace backup is limited to admins and does not include emails. Meetings and call recordings can be exported through the API. SAML single sign-on is available to Enterprise workspaces according to the vendor's help center, which matters for teams that require it on a lower tier.
Attio pricing
Prices below are per user per month, vendor-sourced from Attio's pricing page.
- Free: $0 for up to 3 seats, with 100 seat credits per user and 250 workspace credits per month.
- Plus: $44 on monthly billing or $35 on annual billing, for up to 10 seats, with 500 seat credits per user and 1,500 workspace credits per month.
- Pro: $99 on monthly billing or $79 on annual billing, for unlimited seats, with 1,000 seat credits per user and 10,000 workspace credits per month. A 14-day trial is offered.
- Enterprise: custom pricing billed annually, with unlimited seats and 2,500 seat credits per user.
Annual billing carries a 20% discount. Sources disagree on Plus and Pro. The vendor page and a third-party article from October 2026 show $35 and $79 on annual billing, while G2 and PricingSaaS list $29 and $69. The aggregator figures appear older, and the vendor page governs.
Total cost can exceed the entry price. Workspace credit add-ons on monthly billing run $85 for 5,000 extra credits, $150 for 10,000, $330 for 25,000 and $595 for 50,000, with lower annual prices ($70, $120, $260 and $475). Plus caps at 10 seats and Pro is unlimited, which one third-party article calls the "11th-seat jump". Invoice payment by purchase order, ACH, check or wire is limited to Pro and Enterprise.
Attio pros
- The main pro in this Attio review is the Free plan, which covers up to 3 seats and 50,000 records, so a small team can run the CRM at no cost (vendor-sourced).
- Custom objects let Attio teams model data beyond contacts and deals, and reviewers describe the data model as flexible.
- Attio's review platform ratings are strong: G2 shows 4.3 to 4.4 out of 5 across 313 to 486 reviews, with easy implementation and easy tracking among the praised themes (review platform).
- Customers including Seedcamp and Railway publish stories about using Attio as a central source of revenue and pipeline data (self-reported).
- Attio pricing is public, with a 20% discount on annual billing.
Attio cons
- Credits are metered on top of seat prices, and add-ons start at $70 to $85 per month for 5,000 extra workspace credits.
- Plus caps at 10 seats, so growing teams move to the $79 to $99 Pro tier.
- Reviewers on G2 cite weak integrations, including automatic note syncing, as a leading complaint.
- Single sign-on is documented for Enterprise workspaces only.
- Enriched data cannot be exported, and a full workspace backup excludes emails.
How Attio compares
- HubSpot: choose it when you want a larger native integration catalog and combined marketing and sales tools, with higher paid-tier costs and a less flexible data model, according to one third-party comparison.
- Pipedrive: choose it for an easier start on a straightforward sales pipeline, though it has no free plan and charges for add-ons, according to the same comparison.
Featured in: Best CRM software
Last researched: November 2, 2026.
Reviewed by Greylisting Team.
Attio verdict
Attio earns a mid-range score because its flexible data model and free tier are real strengths, while its evidence of results rests mostly on customer-published stories, and credits, seat steps and tier-gated single sign-on raise the cost for growing teams. It is right for startups and go-to-market teams that want to design their own CRM structure and accept more setup. It is not right for teams that need a native mobile app, broad out-of-the-box integrations or single sign-on on a lower tier.