QuickBooks review
Broad accounting features and huge review volume, but steep price steps and mixed support
In this QuickBooks review, QuickBooks Online earns 6.8/10 as an easy-to-use, feature-rich accounting tool backed by about 8,400 Capterra reviews at a 4.3 rating (review platform). The catch is plan prices that step up from $38 to $340 per month, mixed support feedback, and no single sign-on through external identity providers (third-party reported).
QuickBooks score breakdown
| Criterion | Weight | Score |
|---|---|---|
| Proof of results | 30% | 7.5/10 |
| Output quality | 25% | 7.0/10 |
| Ease of use | 15% | 7.5/10 |
| Pricing and value | 15% | 5.5/10 |
| Customer support | 10% | 5.5/10 |
| Security and compliance | 5% | 6.0/10 |
What QuickBooks is and who it is for
QuickBooks is Intuit's accounting software, and QuickBooks Online is its main product, sold in four tiers: Simple Start, Essentials, Plus and Advanced. Intuit also sells QuickBooks Desktop editions (Pro, Premier, Mac Plus and Enterprise) and payroll and time add-ons. The vendor-sourced Intuit pricing page lists the plans, and the review platform data below covers the Online product.
QuickBooks Online suits small businesses and the bookkeepers and accountants who serve them, particularly where a familiar tool matters. Each plan includes access for two accountants, or three on Advanced. It is a weaker fit for teams that need single sign-on through an external identity provider, and for buyers who are sensitive to price steps between tiers. Those buyers can look at Xero or FreshBooks.
What QuickBooks does
QuickBooks Online covers invoicing, bank feeds and categorization, reporting, inventory tracking and multi-user access. Review platform summaries from Capterra, Software Advice and G2 repeatedly praise ease of use and breadth of features. Capterra shows 92% positive sentiment on its interface theme, based on 199 mentions (review platform). The most consistent criticisms are complex reports that are hard to run, gaps in inventory capability, a learning curve and bank-connection problems. A G2 summary also attributes 30 reviews to software bugs.
On AI, Intuit states that it launched the Intuit Assist generative assistant for QuickBooks Online in the US in November 2024 (vendor-sourced). In 2025 it announced a "virtual team" of AI agents for the product, covering customer leads, payments, invoices and reconciliation (vendor-sourced). These features are judged under output quality.
On security, a security vendor, ThreatLocker, reports that QuickBooks Online does not support SAML 2.0 or OIDC with external identity providers such as Entra ID, although multi-factor authentication can be enforced natively (third-party reported). Admins can export reports, lists and attachments in CSV or Excel through Settings and Export Data (third-party reported).
QuickBooks pricing
Intuit's pricing page lists these monthly US prices (vendor-sourced):
- Simple Start: $38 for 1 user, with a promotional $19.
- Essentials: $85 for 3 users, with a promotional $42.50.
- Plus: $140 for 5 users, with a promotional $70.
- Advanced: $340 for 25 users, with a promotional $170.
- A Free plan for 1 user is shown, and a 30-day free trial is offered.
The promotion is 50% off for 3 months, so the entry price applies only briefly. Intuit also states that plans can be switched or cancelled at any time.
A third-party reported increase took effect on August 1, 2026: Essentials moved from $75 to $85, Plus from $115 to $140 and Advanced from $275 to $340, while Simple Start stayed at $38 (Audit Friendly, which sells sponsorship, so treat it with caution). A reseller, Fourlane, reports that Simple Start, Lite, Ledger and Free were not part of the increase. Sources disagree on the earlier baseline. A competitor's blog, Beancount.io, describes a separate May 1, 2026 increase with lower starting prices of $35, $70, $110 and $250. ERPResearch lists Essentials at $75 alongside Plus at $140 and Advanced at $340. The current figures above come from Intuit's own page.
Total cost runs above entry cost. User limits step from 1 to 3 to 5 to 25 by plan, so growing teams move to a higher tier, and the Advanced tier costs about nine times Simple Start's $38 list price.
For Desktop, one third-party blog reports annual increases on Pro, Premier and Mac Plus renewals from October 2026. A bookkeeping firm, Brady Martz, reports the single-user Premier Plus annual price rising from $1,399 to $1,609. Intuit's feedback forum states that support and connected services for QuickBooks Desktop 2023 end on May 31, 2026 (vendor-sourced).
QuickBooks pros
- The strongest points in this QuickBooks review are review volume and ease of use, with about 8,400 reviews on Capterra at 4.3, 3,863 on G2 at 4.0 and 2,232 on TrustRadius at 8.1 out of 10 (review platform).
- Reviewers on Capterra, Software Advice and G2 repeatedly praise the ease of use and breadth of features of this accounting software.
- Every plan includes accountant access, two accountants on the first three tiers and three on Advanced, which suits owners who work with an outside bookkeeper (vendor-sourced).
- The audit log records sign-ins, settings changes and edits and keeps them for two years (vendor-sourced).
- Vendor-published case studies report outcomes, such as Ecomm Accounting Solutions handling 50% more work and doubling its client count in 12 months (vendor-sourced).
QuickBooks cons
- Plan prices step up sharply, with Advanced at $340 per month after a reported August 2026 increase, and the promotional rates last only 3 months.
- Review platform themes include long support wait times, unhelpful support and offshore support, although some reviewers say phone support is fast and email is slower. Software Advice shows support at 4 out of 5.
- Reviewers report bank-connection problems, bugs and complex reports that are hard to run.
- A security vendor reports no SAML 2.0 or OIDC single sign-on with external identity providers.
How QuickBooks compares
- Xero: third-party comparisons describe it as the closest rival, with unlimited users on every plan, which suits teams that outgrow QuickBooks' user limits.
- FreshBooks: third-party comparisons describe it as strong at invoicing for service businesses, which suits owners who mainly bill clients.
- Zoho Books: two third-party sources report a free tier for businesses under $50,000 in revenue, which suits very small businesses on a tight budget.
Featured in: Best accounting software
Last researched: October 30, 2026.
Reviewed by Greylisting Team.
QuickBooks verdict
QuickBooks earns a 6.8 out of 10 on the strength of review volume, ease of use and a broad feature set. It will not lower your costs as you grow, because plan prices step up sharply, and it does not offer single sign-on through an external identity provider. It is right for small businesses and accountant-supported teams that want a widely used tool, and not right for buyers who need Entra ID style sign-on or who want predictable pricing across tiers.