Asana review

Asana score breakdown

What Asana is and who it is for

Asana is a project management and work management platform that teams use to plan, assign and track work in one place, sold as software-as-a-service, and this review scores it 6.5/10. Dustin Moskovitz and Justin Rosenstein founded the company on December 16, 2008, and it is headquartered in San Francisco (third-party reported). In May 2026 Asana acquired the workflow automation company StackAI for $75 million, which StackAI keeps operating under its own name (third-party reported). Asana's CEO describes the company's direction as becoming "the operating system for human-agent teams" (third-party reported). Plan names changed in November 2023, when Basic became Personal, Premium became Starter and Business became Advanced, so older guides and review pages use the old names.

Asana suits teams that want one tool across list, board, calendar and timeline views and are prepared to pay per seat as they add reporting, goals and approvals. It fits less well for groups of three or more that want to stay on the free plan, because new free accounts are capped at 2 users. Those teams can price Trello alongside Asana before committing.

What Asana does

The free Personal plan includes unlimited tasks and projects, list, board and calendar views, status updates, 100+ free integrations and unlimited storage with a 100MB per-file limit (third-party reported). It has no custom fields, rules or automations, forms, or timeline and Gantt views.

Starter adds timeline and Gantt views, dashboards, forms, custom fields and unlimited free guests. Advanced adds goals, portfolios, workload, approvals and proofing, native time tracking and formulas, plus Tableau and Power BI integrations (third-party reported). Sources disagree on automations in Starter. Three pricing guides say they are unlimited, while two others say they are capped at 250 actions or runs per month.

On AI, Starter includes AI Studio Basic with 50K credits per billing account per month, and Advanced includes 75K credits (third-party reported). In January 2026 Asana announced a partnership with Anthropic's Claude, so teams can turn AI-generated plans into structured Asana projects (third-party reported). Asana also publishes customer case studies on its own site for organizations including Fujitsu, NCAA, Accor, Morningstar and Genesys (vendor-sourced).

On security, single sign-on through SAML and SCIM provisioning sit on the sales-quoted Enterprise tier. Data residency and a HIPAA BAA sit on Enterprise+ (third-party reported).

Asana pricing

Every figure below is third-party reported.

• Personal: $0. New accounts created on or after November 12, 2025 are limited to 2 users. Older free workspaces can keep up to 10 users on a Legacy Personal plan. Some guides still list 10 or 15 users, which match earlier versions of the free plan.
• Starter: $10.99 per user per month billed annually, or $13.49 billed monthly.
• Advanced: $24.99 per user per month billed annually, or $30.49 billed monthly. One source lists $29.99 for annual billing, while most list $24.99.
• Enterprise and Enterprise+: quoted by sales.

Extra AI requests beyond the included allowance cost $0.50 each prepaid or $0.60 on demand, according to one pricing guide.

Entry price and total cost diverge. Starter and Advanced require a 2-seat minimum, G2 reviewers (review platform) report that seats are sold in blocks of five, and one pricing guide says six people would bill as ten. For a ten-person team, one comparison works out to $1,319 a year on Starter and $2,999 on Advanced before add-ons. Moving from Starter to Advanced on annual billing is a 127% increase per seat.

Asana pros

• The free plan includes unlimited tasks and projects with list, board and calendar views.
• Starter adds timeline and Gantt views, dashboards, forms, custom fields and unlimited free guests.
• Advanced adds goals, portfolios, workload, approvals and proofing, and native time tracking.
• Starter and Advanced include monthly AI credits, 50K and 75K per billing account respectively.
• Advanced connects to Tableau and Power BI, and the free plan includes 100+ integrations.

Asana cons

• New free accounts are limited to 2 users, with no automations, custom fields, forms or timeline view.
• Paid plans carry a 2-seat minimum, and reviewers report seats sold in blocks of five, which raises the cost for small teams.
• The per-seat price rises 127% from Starter to Advanced, and goals, portfolios and workload sit only in Advanced.
• Single sign-on and provisioning are limited to the sales-quoted Enterprise tier.
• AI use beyond the included allowance is billed per request, and monthly billing costs more than annual on every paid plan.

How Asana compares

• Trello: worth pricing against Asana if the free plan's 2-user cap or the 2-seat paid minimum rules Asana out for your team size.
• monday.com: a comparison point if the Starter to Advanced price step is what keeps you from the features you need.

Featured in: Best project management software

Last researched: October 28, 2026.

Reviewed by Greylisting Team.

Asana verdict

Asana earns a 6.5 for a wide feature set that scales from a free tier to enterprise controls, with named customers and a growing set of AI options. It will not stay cheap as a team grows, because seat rules, the jump to Advanced and per-request AI charges all add to the entry price. It is right for teams that need timeline, goals and approvals in one tool and can budget for Advanced. It is not right for groups of three or more that want a free plan, or for teams that need single sign-on without an Enterprise contract.